OPEN FOR PROJECTS

HOLLY WALLY — CERTIFIED SAFe® SCRUM MASTER

Beautiful chaos in.
Shipped things out.

Strategy, design, code, and data — and the magic in the overlap. I bring a full-picture mindset to every project I touch.

View my projects Read my rambles
  • 150+ PROJECTS
  • 75+ CLIENTS
  • 10+ YEARS
  • 99% SATISFACTION
Holly at her desk, mid-build, beside a WAKE UP KICK BUTT REPEAT mug
IMG.01 — PORTRAIT WAKE UP · KICK BUTT · REPEAT

SYS.02 / CAPABILITIES

Four modules, one operator.

MOD.01

Agile & Scrum

Sprint therapist. I get teams talking, get them past the blocker, and get everyone out of the meeting that could have been a Slack message.

  • SCRUM
  • AGILE
  • KANBAN
  • SCRUMBAN

MOD.02

Project Management

Beautiful chaos in, plan of record out. Tight timelines, informed people, and drama kept to a strict minimum.

  • DELIVERY
  • ROADMAPS
  • STAKEHOLDERS

MOD.03

Tech & SEO

Faster sites, cleaner data, pages Google can actually find — and when it needs fixing, I don't file a ticket, I open the file.

  • SEO
  • UX/UI
  • ANALYTICS

MOD.04

Process Improvement

Some people call it lazy. I call it strategically efficient. Find the friction, remove it, make the better way the easy way.

  • LEAN SIX SIGMA
  • AUTOMATION
  • AI

SYS.03 / SELECTED OUTPUT

Recent work & rambles.

view all →

001 / PRODUCT

Jaspey

Patient education, minus the jargon.

PM / RAMBLE

I'm Not Just Managing the Product. I Can Build the Damn Thing.

I'm not trying to replace engineers. I'm trying to make sure we're using engineers for engineering — and that means handing them a prototype instead of a treasure map.

PM / RAMBLE

Maybe Before We Buy Another Platform, We Try Building It?

Build vs. Buy is missing a third option: Try. Sometimes spending the money is absolutely the right decision — I'd just like us to find that out before we spend it.

PROCESS / RAMBLE

I Have No Idea Yet. Give Me 20 Minutes.

I might not have seen this exact problem before, but I have probably seen most of its pieces. On solving things on the fly — and knowing which shortcut is safe to take.

ABOUT / RAMBLE

Meet Holly Wally

More than a decade somewhere in the overlap between Product, technology, websites, data, operations, and "why the hell are we still doing it this way?" That last category might actually be my specialty.

PM / RAMBLE

I Don't Want to Own the Backlog. I Want to Own the Problem.

Product got obsessed with artifacts. Roadmaps, tickets, story points — an impressive number of systems for organizing the work. The backlog isn't the product. The problem is.

SYS.04 / FIELD REPORT

The Holly Wally experience.

REAL FEEDBACK · REAL HUMANS

★★★★★

Working with Holly is like describing your dream — and getting something even better back.
You explain the vision, and she delivers a solution that's elevated in every way.

★★★★★

Every time Holly gets on a client call, you can feel the room relax.
Her ability to communicate clearly and confidently builds immediate trust.

★★★★★

Holly is an exceptional communicator on projects.
She listens, delivers clearly, and makes complex things easy to understand — rephrasing until everything clicks.
Holly is running a massive discovery and audit — and already driving upsell opportunities.
She's uncovering insights, planning migrations, and positioning the client for major impact.
No stone unturned.
Holly built a bulletproof solution that delivered real results and went above and beyond at every step.
Holly is like a monk on calls — quietly listening, then delivering heavy doses of wisdom.
Says little, then says the thing that reframes the whole problem.
Delivered ahead of schedule and exceeded expectations.
Holly consistently gets things done quickly — and does it right.

$ holly --start-project

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